Case Study / Brand Identity / 2024
The Thunderdome
A venue identity with energy, edge, and room for a crowd. The Thunderdome needed a brand that could match the volume of the experience without losing its sense of place.
BRAND STRATEGY
VISUAL IDENTITY
Event Materials
Primary
Secondary
Submark
Logomark
01
The Identity
Being loud in the right way & impossible to miss.
The identity leans into bold contrast, expressive type, and a flexible visual language that can move from event posters to social content to on-site signage. It gives the venue a distinct personality—one that feels loud in the right ways and impossible to overlook.
