Case Study / Brand Identity / 2024
MAD Contractors Inc.
A family-owned construction team built for PNW weather—now with a brand as bold, durable, and dependable as the work itself.
BRAND STRATEGY
VISUAL IDENTITY
COLLATERAL SYSTEM
Primary
Secondary
Wordmark
Submark
Icon
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The Identity
Built for the weather. Designed for the work.
The identity translates resilience into a clear visual language: a strong, structural mark, a high-visibility orange, and a modular system that stays recognizable from job sites to proposals. The result gives MAD a presence that feels as reliable as its craft.
